Content Preparation Guide: What We Need Before We Start

 

1. Why Preparation MattersWeb development is a collaborative process. While we handle the technical engineering, you are the expert on your brand and your customers. Having your content ready prevents "Development Stalls," where our team is ready to build but waiting for a logo or a single paragraph of text.
2. Branding AssetsYour brand’s visual identity ensures consistency across all pages.
Required Files:

• Logo: High-resolution versions in SVG or PNG format. Ensure you provide a version for light backgrounds and one for dark backgrounds.
• Color Palette: If you have specific brand colors, provide the HEX codes (e.g., #007bff).
• Typography Preferences: If you have a corporate font, let us know. If not, our designers will recommend modern Google Fonts that match your brand’s "personality."

3. Copywriting & Text ContentText is the core of your communication. Please provide all copy in a structured document (e.g., Google Doc or Microsoft Word).
Key Sections to Prepare:

1. Taglines & Headlines: The "Big Ideas" that appear at the top of your landing page.
2. About Us: Your company’s mission, history, and the team behind the scenes.
3. Service/Product Descriptions: Clear, benefit-driven explanations of what you offer.
4. Social Proof: Customer testimonials, reviews, or case study summaries.
5. FAQs: Common questions your customers ask.

4. Visual Media (Images & Video)A picture is worth a thousand lines of code.

• Photography: Provide high-quality images of your team, office, or products. Avoid generic stock photos if possible—authentic images build more trust.
• Videos: If you have introductory videos, host them on YouTube or Vimeo and provide the links. This keeps your site loading fast while still providing rich media.
• Iconography: If you have custom icons, provide them as SVGs. Otherwise, we provide a library of premium icons included in your plan.

5. Technical Details & CredentialsTo launch your site, we need "The Keys" to your digital infrastructure.

• Domain Access: Login credentials or DNS access to your domain provider (e.g., Namecheap, GoDaddy).
• Existing Site Analytics: If you have an old site, provide your Google Analytics or Search Console IDs so we can migrate your data tracking.
• Third-Party Integrations: Do you use Mailchimp? Salesforce? HubSpot? Have your API keys or login details ready for these integrations.

6. The Content Checklist

 

7. How to Submit Your ContentTo keep everything organized, we recommend one of the following methods:

1. Workspace Attachment: Upload files directly to your Softsasi Kanban Board under the relevant task.
2. Cloud Folder: Share a link to a Google Drive or Dropbox folder containing all project materials.
3. Direct Email: For small assets, you can email your dedicated project manager.

8. Pro Tips for Better Content

• Think Mobile First: Keep your headlines short. Long paragraphs are difficult to read on a smartphone.
• Call to Action (CTA): Be clear about what you want your visitors to do next (e.g., "Schedule a Demo" vs. "Contact Us").
• Proofread: While our team checks for obvious errors, ensure your final copy has been proofread for brand-specific terminology.

[!TIP] Not sure how to write your copy? Softsasi offers Professional Copywriting Services. If you prefer our team to handle the research and writing, just let us know during your consultation!

Questions about a specific asset? Our developers are available on the Project Workspace to help you choose the right file formats.